The blog of affiliate marketer HeavyT

Where I get my business cards, and you should too.

Where I get my business cards, and you should too.

May 12, 2011

This past adtech I got new business cards, it was time for an update to my old ones that I’ve had for a couple years. Everyone who got one of my cards loved them and commented on them and how nice they were. A couple even asked me where I got them from. The company I used was called Taste Of Ink. Now Taste of Ink is a full service company. They designed my card gave me a couple revisions, and then printed them. The overall process took a month from start to finish from submitting the initial design form to reviewing the revisions to printing them and getting them delivered. They do offer an expedited service but I choose not to use it. I ordered a sample pack of the types of cards they can do and the different design elements, I’ve included pics of the sample pack below. The service I received was nothing but stellar. They were always in constant contact every stop of the way and always answered my emails within a prompt amount of time. The ability this company has to design and print everything allowed me to keep everything in house. When I first submitted my design proposal they ask about your company, what you want to convey about your company, and any samples in their gallery that you like the design of. They also ask if you have any company logos or previous psd or ai files to help in the design. Design process takes about a week to week and a half and then the printing takes about the same amount of time. Overall I’m very pleased with the results, I really couldn’t be happier. If you are looking for a new redesign of your cards I highly suggest giving these people a try. For 15% of any online purchase on their site use the promo code “maypromo” and that code is valid until...

Vegas after Adtech? Yeah thats where I been.

Vegas after Adtech? Yeah thats where I been.

May 1, 2011

So a couple friends and I decided to head to vegas for a week after adtech, which turned into two weeks. I been chillin working on some projects for others while also working on some personal stuff while here. Tying up loose ends form adtech has been a challenge since I had so much I actually did at this adtech and I’m still not done. Since I been in vegas I been playing hotel hop scotch jumping to a handful of hotels. I’ve stayed in baller two bedroom suites, suites, and single rooms. The places I’ve stayed ranged from 100-1k a night but its nice to be able to experience everything from a normal room to something of luxury and just pure epicness. I’ve stayed at harrahs, mandarin oriental, planet hollywood westgate, planet hollywood, and the palazzo. I must say that out of all the hotels, for my age and being fun planet hollywood westgate had the best room with a 3 person tub in the bedroom and a home theater in the livingroom with projector and full on kitchen. As far as elegance and just the sheer refinement the mandarin oriental was the best with separate elevators, everything handed to you with two hands, and the whole room from the lights tv ac and sound on a touch screen controller. But as far as accommodating, open space, and overall wow factor the palazzo hit it on the head. Some have said that two weeks in vegas is too long but as long as you keep it interesting and work during the day and play at night, two weeks isn’t really a long time. There are so many shows, so many things open, so many places to eat, and just so many things to do with someone if you come with anyone that you really can’t get bored here. It is nice to have someone here with you, friends or SO, but doing two weeks alone wouldn’t cut it for me. Here are some pics of me in vegas and ph westgate and the palazzo. I got a video of the mandarin but I didn’t have time to take...

Are you optimizing? How much revenue are you losing?

Are you optimizing? How much revenue are you losing?

Apr 27, 2011

When it comes to servers, landing pages, and content, optimizing is everything. Finding the best places to host your servers, finding the best places for your content, and finding the best plugins and modules on your servers for delivery. Just recently as I’ve been in vegas since adtech I’ve had some time to sit down and talk to my aff friends about this into some detail. We’ve gone over the datacenter discussion with some talking about liquidweb, others rackspace, some even hostgator and the planet. Whatever your preference is the one thing is common has been performance and optimization. Server wise its good to have a host that have alot of upstream providers, you want to host with someone who is well connected and uses tier 1 bandwidth providers. A lot of the good ones mentioned above are on backbones and can give greater availability and smaller access time for the content you are serving. If you are running a huge buy or advertising on ppv traffic and your host goes down you only really have yourself to blame. I’ve heard countless stories where affs get shitty hosting or don’t really allow themselves to understand the difference between a vps and an actual server and the big differences they have. Content delivery is another thing to consider. With CDN companies popping up all over its worth it to take a look around instead of just staying with a big guy like Amazon s3. There are so many networks out there which can do it better, just because its amazon doens’t always mean they know fully what they are doing. I’ve tested a coupel and found that s3 isn’t the best, its good but who wants to be good when you can be great. Look around there are better cdn’s out there. What http client are you using on your server? What modules have you installed? You’ll hear people talk about nginx, lightspeed, lighttpd, apache, and a couple more but which is better, what if you don’t install the correct caching module? The problem is all of these can be a great strength or it can be a great fault depending on how you configure...

Adtech San Francisco and the Heavyt Recap.

Adtech San Francisco and the Heavyt Recap.

Apr 18, 2011

So as I type this I’m in vegas sitting in a hotel room grinding away relaxing after adtech. This years adtech went pretty well. i feel I made more connections and did more business this adtech than any other I had been to. Surprisingly tho my only gripe at the show was that it was two floors and over half the people I talked to didn’t know there was a second floor. I flew into san fran on sunday and got in around 3pm. I headed over to the clift where I was staying and was immediately greeted by a couple of my friends who didn’t even give me a chance to shower before we went out for drinks. We walked down the street to the daily grill, which had amazing food by the way, and talked for a bit and had an appetizer or two in order to fill my stomach. Afterwards I had a dinner meeting with Lead Cola and a couple other affs. I must say for the next couple hours it was non stop fun, laughing, jokes, and good talk. I never seen so many people have such a good time at a dinner. My impressions of Lead Cola and the people who work there were thoroughly changed. I know alot of people have given them shit about their name but after getting to know them on a one on one basis I’ll be working with them in the future for sure. I read alot of stuff about them on affiliatepaying but what stuck out the most about the reviews were the pay schedules and was payouts, I’ve never known a company to give the highest payouts right away but these guys all you gotta do is ask. Everyone is really streated off the bat and people talking about getting 5 or 6 leads and complaining about payment schedule I’m sure people can be put on weekly wires if they do some volume. I wanted to thank Lead Cola for inviting me to the dinner and paying for the 80 some shots of patron we all had lol. After the dinner the affs and Lead Cola crew along with me...

If an affiliate ran over six figures, how important are they to you?

If an affiliate ran over six figures, how important are they to you?

Apr 16, 2011

Why am I posting this before my adtech recap you might ask, because I think its an important topic that begs the question, If an affiliate ran over six figures, how important are they to you? Let me ask this question, pose it to my readers. How important are affiliate relations to a company? How bad would it be to have an affiliate not taken care of who ran over 6 figures since the last conference. There is an affiliate that ran alot of traffic to a certain company that I know of. This affiliate cares alot about the manager/affiliate relationship as any should. But it seems that through out the last show his manager continually blew him off, as well as ignored attempts he made for them to meet with this manager. Now both individuals were there for a whole week, even tho the show wasn’t as long. Some background info, this affiliate who I “know” even 3 or 4 weeks ago made flight plans to go visit this company where there are located, to which the company agreed to put him up in a hotel for running as much money to the company as he did. This manager was supposed to show him the town he had never been to before, take in the sights, work at the company during the end of the week on his campaigns, and the weekend it was dinner, business, and being a tourist. This affiliate was then informed that because another pub could not decide what and where he wanted to meet this other manager, ie this manager was flying out to see this pub when he visits to the usa, that the other was more important and couldn’t lock down any time since she, oops, they wanted to keep their schedule open. Now back to adtech. This company, despite asking many times asking didn’t have anything planned but at the last minute a meet and greet was arranged but unfortunately this affliate had his meetings schedule booked a week or two in advance of the show so something so spontanious, last minute, and well short notice wouldn’t have been even considered with the ppv playbook...